A to Z – 2023 – D is for Day for Night

My theme for the A to Z is a San Francisco experience called “Illuminate SF.” Although it has been going on for 10 years now, I just heard about it recently and unfortunately not in time to see the “Festival of Light” that runs from November to January. There are many installations that have become permanent parts of the city and those are the ones that I’m using for this year’s challenge.

Today we have Day for Night which is the light show that goes on every night from the top of the Salesforce Building, labeled the “tallest public art installation in the country.” You may remember that I spoke about the Salesforce Building in 2020 when I went through San Francisco for my A to Z.

During the day the tower just looks like another tall building but as evening draws closer, you can see the lights beginning to come on.

Jim Campbell is the designer of this large movie screen and it was unveiled in 2018. There are 11,000 lights and video screens that broadcast daily scenes of life as recorded by multiple cameras spread throughout the city. Click here to see real-time videos from some of those cameras.


In the times that I have been doing the research for this project I have not seen the multicolored displays that the website shows. The view above is the one I’ve seen, which reminds me of the waves in the Pacific Ocean. To be honest though, I haven’t been in SF when there are any big holidays or special days. The designer said it was not going to be used as a giant billboard for advertisements and I haven’t seen any of that either.

Best View: Almost anywhere in the city, just look up.

Four down, 22 to go! See you tomorrow with a fun one.

About scr4pl80

I'm a 60-ish, married, mom to 3, creative soul looking to make the world a better place one smile at a time.
This entry was posted in A to Z Challenge 2023 and tagged , , , . Bookmark the permalink.

16 Responses to A to Z – 2023 – D is for Day for Night

  1. Pingback: A to Z – 2023 – Reflection | Janet's Smiles

  2. Ally Bean says:

    Lights at night in big cities are fascinating in the most upside down way. You know it should be dark, but… Great photos. You do San Fran proud.

    Liked by 1 person

  3. I like the oceany serene colors. It’s fun to have a landmark you can see from almost anywhere.

    Liked by 1 person

  4. E.A. Wickham says:

    I’m really enjoying your A to Z challenge this year.

    Liked by 1 person

  5. ghostmmnc says:

    Pretty! Interesting you can see it from wherever you are in the city. πŸ™‚

    Liked by 1 person

  6. DB McNicol says:

    Very wave-like. Made me want to go cruising!

    My A to Z Blogs
    DB McNicol – Small Delights, Simple Pleasures, and Significant Memories
    My Snap Memories – My Life in Black & White

    Liked by 1 person

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